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Daily Archives: 9月 2, 2010

Lords of Finance

昨晚看到凌晨,终于看完这本500多页的书。
讲的是1913-1944年期间英美法德的四国央行行长Norman, Strong, Moreau,Schacht之间的互动如何影响和决定了世界货币政策和金融运行,当然最后又是如何导致了大萧条和第二次世界大战。作者是在hedge fund待了25年的老手,按照编年体写的,参考书目就有80页。作者因为此书获得2010年普利策奖。
看不懂,于是只看8卦,得出的最重要的结论是:
央行行长都是晚婚,Norman是超过50岁结婚,结第一次婚。而Strong和Schacht也分别在50多岁以后结(试图结)第3次和第2次婚。而且,老婆统统比他们年轻20-30岁,而且太太都有婚史。包括让凯恩斯着迷的芭蕾舞太太也比凯恩斯年轻不少,也有丰富情感经历和婚史。
央行行长的身体都不太好,像Norman还有公认的抑郁症,Strong自从和他年轻20岁的太太离婚以后身体急剧恶化,以至50多岁在1929年的紧要关头去世了。只有偏执狂的Schacht活到91岁。
书的副标题是:Those bankers who broke the world.
看完书,我的印象却是: Not every mistake is a foolish one.
比如Strong创造了open market operation来调解市场流动性,比如1929年美国股市崩盘但是当年并没有一家银行因为股市崩盘而出现倒闭,大规模的银行挤兑是发生在1931年,比如1929年法国经济仍然非常强大,失业不到150,000人。
诚然,Read no history—–nothing but biography, for that is life without theory.
 


The Washington Post’s Book World/washingtonpost.com Reviewed by Frank Ahrens 

From the 1870s to 1914, the world’s developed nations basked in a shimmering age of commerce. The European powers were at peace. Goods flowed home from colonies. The newly reunited United States was growing into muscular adolescence. And all of the world’s major economies rested on a seemingly solid base: the gold standard.

But it proved to be a system in a snow globe, easily shattered. World War I broke the idyll and unhooked country after country from dependence on gold. They resorted to printing money to fund the war, leading to massive inflation, unemployment, political instability and general suffering across the Continent.

It’s no wonder, then, that after the signing of the armistice in 1918 the world’s four most powerful bankers — a fraternity described in newspapers of the time as “the world’s most exclusive club” — did everything they could to force nations back to the discipline of the gold standard.

It was a ruinous decision. as Liaquat Ahamed notes in Lords of Finance, all the gold mined in history up to 1914 “was barely enough to fill a modest two-story town house.” There simply was not enough of it to fund a global conflict or to allow economic recovery afterward.

Ahamed’s illuminating and enjoyable book focuses on the four men whose arrogance and obstinacy, he contends, caused the worst depression in modern times: Benjamin Strong Jr., the morphine-using, consumptive governor of the New York Federal Reserve; Montagu Norman, the spiritual seeker at the helm of the Bank of England; Emile Moreau, the xenophobic governor of the Banc de France; and Hjalmer Schacht, the president of Germany’s Reichsbank, a Prussian by temperament, if not by birth, whose sensibilities led to a flirtation with the Nazis.

They were the most important central bankers in their respective nations when those four countries controlled most of the world’s wealth and one — England — was its unrivaled lender. It was a time, almost unrecognizable to us, when the central banks that printed each nation’s currency were privately owned, and regulation was unheard of. As a consequence, this handful of men — who knew each other intimately enough that one was godfather to another’s son — could wield a coordinated, long-lasting and terrible impact on the global economy.

The gold standard’s role in the worldwide depression of the 1930s has been probed before, notably in Barry J. Eichengreen’s scholarly Golden Fetters (1992). But Ahamed — a hedge fund adviser, a World Bank veteran and a supple writer — personalizes the story, exploring how insular relationships led to bad choices. Strong and Norman, for instance, became friends and gained each other’s trust through lengthy correspondence. Strong used his influence to secure a loan for England, then prodded Norman to put England back on the gold standard. Norman, in turn, persuaded Strong to push down U.S. interest rates, helping to create the stock bubble that eventually burst in October 1929. When Strong died in 1928, his replacement became Norman’s thrall and fell in lock-step with the emphasis on gold, extending the economic agony.

Meanwhile, the unchecked concentration of power in one banker’s hands was also roiling Germany. In 1924, Schacht went bizarrely off the farm and attacked his government, releasing public statements accusing the state of losing control of its finances and saying that Germany was too broke to pay additional war reparations. While Schacht partly spoke the truth, his freelancing undermined already shaky public confidence. Later, he sabotaged a loan his nation tried to secure in New York, nearly bringing down the government.

Ahamed damns the dead, placing blame at the feet of men largely lost to history. The risk in writing about forgotten men, however, is that they might not have been interesting enough to be remembered. Lords Of Finance unearths some gossipy details: Norman, for example, was a salad-bar spiritualist who tried a little of this, a little of that (including Theosophy and autosuggestion) and once told colleagues he could walk through walls. But quirky does not equal memorable. These four bankers are about as compelling to us as, say, Treasury Secretary Henry Paulson may be to readers a century from now. My guess is that readers in 2109 will instead remember Warren Buffett and Bill Gates, just as we still know J.P. Morgan and John D. Rockefeller.

Rather than splendid personalities, this book’s real advantage is timeliness. Parallels to today’s global financial collapse come with regularity throughout, sometimes causing spit-take laughs, sometimes shudders. Heading into the Paris Peace Conference of 1919, one pugnacious English banker proposed forcing Germany to pay reparations of $100 billion, eight times its pre-war gross domestic product. He said he came up with the figure “between a Saturday and a Monday” — which sounds a lot like the three-page request for $700 billion Paulson whipped up one weekend in September and sprang on Congress.

Until last year, few believed anything would stop U.S. homes from going up in value 10 percent every year. That is, until the sub-prime mortgage crisis exploded. Likewise, in the prosperous and interdependent Europe of 100 years ago, war was considered unthinkable because it would destroy all. By 1917, an entire generation of young male university graduates was dead. And, frankly, the brainpower needed for forward-thinking was lacking. European bankers of the time carried a cavalier ignorance of economics, and that goes double for America’s first Federal Reserve directors. The science of monetary policy was still in its infancy, and no one could have expected four dreary bankers to turn suddenly into brilliant, ahead-of-their-time economists.

That role should have fallen to John Maynard Keynes, one of the few heroes of Ahamed’s book. Keynes called the gold standard a “barbarous relic” and clearly explained its limits; in 1925, he accused the British banking elite of “attacking the problems of the post-war world with unmodified pre-war views and ideas.” But despite being a well-known Cambridge don, Keynes was an outsider, not a member of the world’s most exclusive club, and those in power largely ignored his warnings.

Looking at the events of the 1920s and 1930s, one wonders: Could a modern confluence of catastrophes cause another global depression? No major power is likely to return to the gold standard, so that risk is off the table. But is there a comparable systemic problem today, something we refuse to see? Ahamed thinks we’re plain lucky that recent financial crises — in Mexico in 1994, Asia and Russia in 1997-98, the United States beginning in 2007 — “have conveniently struck one by one, with decent intervals in between.” After reading his bracing book, one can only hope that our economy is in the hands of decision makers who are more numerous, less powerful or much wiser than in the past.

Copyright 2009, The Washington Post. All Rights Reserved. –This text refers to the Hardcover edition

 
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Posted by 于 9月 2, 2010 在 Book Reading

 

方正科技贱卖PC解密:本土品牌核心竞争力缺失

方正科技玩了一通“障眼法”,但却没能掩饰住一个尴尬事实:集团高层口口声声说与宏碁之间并非产权交易,而事实却是,除了品牌,方正科技几乎已将PC业务转手宏碁。这一举动,折射出本土PC品牌核心竞争力的缺失。而根据《第一财经日报》调研,现有其他本土二线PC品牌如同方、神舟、七喜、长城等,或将摆脱不了成为“下一个方正”的命运。

  方正科技:欲盖弥彰的PC交易

  宏碁官方说它是“兼并”了方正PC业务。在8月4日发给全体员工的信中,宏碁董事长王振堂、总裁兰奇“很兴奋地向大家宣布”,公司将“兼并”方正集团旗下PC子公司方正科技的业务销售团队及相关资产。

  “不涉及品牌,并不能否认这是一项典型的收购。”宏碁上海相关人士对本报说。

  方正集团确实一直在委婉地找台阶下。5月底,该集团CEO李友还特意对外言之凿凿地说,这一交易双方的上市公司、品牌将独立,在产权关系相对独立,不会相互参股,保持独立性,不产生并购行为。

  但是,宏碁怎么可能整体收购方正科技呢。方正科技目前的发展之路,宏碁多年前就已经经历过,它看重的只是方正在大陆市场的销售团队及渠道资源。自然方正品牌目前还有一定价值。

  这也是8月初双方首度披露的部分交易内容。当时,宏碁表示,将获方正PC品牌7年运营权、5英寸以上电子书产品、应用软件商标许可等。此外,宏 碁还将以付费使用方正渠道。当时,宏碁人士透露,公司将分7年向方正交付7000万元品牌授权费。此外,以方正科技总裁蓝烨为主的业务团队加盟宏碁。

  但3天前宏碁一则公告却显示,方正科技已将品牌之外的PC核心业务卖给了它。公告表示,旗下子公司已取得北大方正、方正科技等公司的无形资产,总交易金额约5.73亿元。

  具体交易细节包括:6750万美元取得“方正、Founder”等商标权7年独家授权;5100万元获得PC相关业务、IT系统、商标权、著作 权、专利权及域名等;6900万元取得现有PC客户、渠道等无形资产。这等于说,除“方正、Founder”品牌及少数核心渠道资源外,方正科技基本上将 PC业务都卖了。

  宏碁上述人士说,方正当然不敢说卖。因为北大方正是家校企,宏碁是外企,如果说卖,那国资委是要审核的,双方不可能这么快达成合作。他说,借此,宏碁2011年大陆营收有望达到25亿美元。

  本土品牌核心竞争力缺失

  “这么大个摊子就卖5个多亿,想想也挺不是滋味的。”一位已经加盟宏碁的原方正科技内部人士张华(化名)说,宏碁更看重销售团队与渠道资源,这说明本土PC品牌一直号称的所谓核心竞争力,其实是很空洞的。

  近30年的中国个人电脑产业之路,算起来并不短。宏碁也才不过成立33年,戴尔27年,分别仅比方正大8岁、2岁,但眼下,无论技术储备、市场规模、营收还是全球品牌影响力都相差太远。

  2009年全年财报显示,方正科技总营收77.3亿元人民币。而戴尔过去一季总营收就达155亿美元,几乎等于方正科技去年总营收的14倍。

  张华认为,这种巨大的差距,主要是核心技术资源缺失、产业链整合能力缺乏所致。20多年来,本地PC企业干的基本上还是搬箱子的活,几乎所有的优势就在于构建外表体面的渠道体系,并且依靠压货、返点获得利润。而且,即便如此,也难免亏损。

  “我不是说方正集团,它其实在PC之外干得不错,核心技术很多。”张华说起老东家这次放弃PC主业也是转型、聚焦。

  李友也强调,公司多年来一直在上游布局,比如2004年进入半导体领域,如今电路板的生产已排名全国第一,全球50强,正朝设计服务型公司迈进。

  而对于联想的判断,张华同样也有自己的看法。联想与戴尔同岁,同样比方正仅大2岁,而规模也是方正科技的近20倍。张华说,如果联想没有赌那次并购(并购IBM PC业务),不见得比方正好多少。

  联想崇尚的发展模式已为人们熟悉,也即柳传志说的“贸工技”。这一道路快速壮大了中国PC产业的市场规模,却也一直成为业界诟病的话题。理由是,这种模式忽视了核心技术的累积,更像一个组装企业外加品牌服务功能。

  但张华现在服务的宏碁,却似乎与这种观点相反。这家公司从垂直一体布局开始,经历过多年代工与品牌的运营,最后走上了纯品牌运营的局面。如今,它已是全球第三大PC企业,笔记本业务已超越戴尔,名列第二。

  宏碁是全球PC产业水平分工发展的最大受益者,台湾地区分工齐全的产业体系,正是宏碁诞生的土壤,多年过去,它成了产业链整合专家角色。至于品牌运营的成功,张华认为,那是台湾市场太小给逼出来的。而大陆市场太大,方正、联想等本土品牌当初并没有那种压力。

  不过,按张华的话说,借着并购,联想算是赌赢了一把,至少形式上算家国际化企业了,跟本土其他PC品牌算是拉开了一些距离,但未来还是充满了不确定性,尤其是目前的调整与转型。

  谁是“下一个方正”?

  Gartner分析师叶磊认为,方正PC业务转手宏碁,是本土PC品牌的大败退。

  本土PC业看上去确实充满了危机。方正总算解脱了,除了一笔现金,每年还能从宏碁那里获得1000万元授权费,这可属于净利;而联想早已属于第一集团军,就剩下同方、海尔、神舟、七喜等本土品牌在挣扎了。

  那么,它们会成为“下一个方正”吗?

  海尔电脑的日子可能稍微轻松。由于不属于上市公司资产,它一直没有公布过具体销量。不过,渠道人士透露,海尔和华硕,是这两年销售冲得最猛的。

  大概是得益于家电品牌影响力,并沾了下乡政策的光,2009年海尔电脑在中国四、六级市场大获全胜,整体仅次于联想。海尔电脑PC事业部总经理张彦平表示,2010年上半年,海尔PC销量同比有望增长89%。但他没有透露这一业务的毛利率。

  不过,渠道布局能直接反映它的日子好坏。记者调查的国美、苏宁以及太平洋电脑城等卖场中,海尔的门店比过去有明显增加。方正PC的转手,可能会让它受益。

  但其他品牌都不乐观。清华同方,这个成立近15年的公司,目前PC规模还远不及方正。2009年,同方PC业务营收仅42.6亿元,落后方正约23亿元。

  而且尴尬的是,3年来,同方PC业务整体几乎没有明显增长。比如2007年,其营收已达44.14亿元,2009年反而减少近2亿。

  前不久发布的半年报显示,同方PC已成为拖累其整体毛利的重要因素,由于占总营收比例较大,导致财务费用上升较快。记者查询到,由于PC业务毛利率下降1.75%,冲减了公司其他战略业务的毛利率,导致整体毛利率被拉低0.37%。

  不过,在上市公司层面,同方的压力没方正科技大。因为其PC业务仅占整体营收的28%,而方正科技PC业务则占总营收的84%。看上去,同方PC还没有到让集团“火烧眉毛”的阶段。

  但是,号称卖电脑等于卖白菜的神舟电脑董事长吴海军,这两年已经喊不出这个口号了。因为,神舟电脑的价格杀手角色,随着其他品牌的主流笔记本产品的低价化,已失去了平民英雄的风采。在上海多家IT大卖场里,神舟终端零售网点几乎被逼迫到角落的位置。

  一个数据足以证明,这个价格杀手日子艰难。该公司官方公布的数据显示,2009年,其总销量不足150万台,营收仅43亿元,不足联想集团的1/25。这与神舟面积巨大、风景秀丽的产业园形成了反差。

  不过,消息人士透露,尽管日子艰难,吴海军仍在操作公司IPO事宜。三年来,他已经就这事对外放风多次。

  刚跟英特尔吵过架的七喜控股,其PC规模则更小了。中报显示,其PC整机业务上半年营收仅3.41亿元,几乎抵不上联想、惠普一款主力机型创造的营收。

  至于仍在暗中兜售着PC的海信、TCL等公司,其PC业务的布局,像是一场游击战争。

  七喜电脑创始人易贤忠倒是坦率。他坦陈,目前本土PC企业基本上集体处于亏损状态(除了联想)。

  事实上,在今年3月份的“2010中韩国际经济论坛”上,方正集团CEO李友已经发过感慨。他在演讲中说,惠普、宏碁、联想虽然都做到上千亿规模,却“还在亏损”,理由是盲目扩大规模。

  记者查询了方正、同方、长城电脑、七喜电脑的毛利率,约在6%左右。分析人士表示,这一比例基本上处于亏损状态。而它们的主要利润则来自其他领 域。比如方正科技利润主要来自PCB业务,同方股份利润主要来自环保工程,长城电脑主要来自制造业务,七喜主要来自PC周边业务。

  如果照此发展,未来,它们想不成为“下一个方正”都很难。

source:http://www.cnbeta.com/articles/120902.htm

 
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Posted by 于 9月 2, 2010 在 未分类

 

Japan goes for gold

看不懂的日元。越是BOJ声称要QE,日元还继续升值,为什么呢?
第一,如果经济形势到了必须继续QE,说明投资者更需要safe haven,所以日元需求大,所以升值?
第二,说明中国继续在买日元
但是如果日元有一天变方向开始贬值,他的implication是什么呢?
第一,当然会帮助日本对中国和美国的出口
第二,当日元从升值到贬值的转变那一天,作为一个持有日元的日本人或者日本投资机构,应该会把日元更多地投资在其他具有货币升值潜力的国家。
不知道这样的推测对不对?


THE BIG ISSUE in global markets is the meeting of the Bank of Japan, writesJulian Phillips of the Gold Forecaster, where they debated what to do about a Yen strong enough to damage Japanese exports, the mainstay of the Japanese economy. 

It was agreed that Japan will spend ¥920 billion ($10.8bn) on economic stimulus and compile an extra budget if needed. The central bank expanded a loan program by ¥10 trillion ($116bn). This left the market underwhelmed and the Yen went stronger still. This was a red rag to a bull as it invited speculators to push the Yen even higher. They will keep pushing it up until the Bank of Japan takes sufficient action to prevent its rise. 

The talk is now that it will rise to around ¥78 against the US Dollar, which will force crisis action on the government. But far more than meets the eye lies in this action and potential action. 

It attacks the reasoning behind Exchange Rates; 
It encourages speculation both on the Yen; and 
Unlike the US action, this does not fill the holes caused by deflation but devalues the buying power of the Yen with an inflationary stimulus. 

Both these new actions thus undermine Japanese money internally and externally. If no one objects to this, then a tacit approval of this policy is being given. If this is the case, then you can be sure that other major nations will follow suit. What of price stability and exchange rates that accurately reflect the Balance of Payments of a nation. 

To understand the importance of these issues we take you back to the last time you heard the US complain about the undervaluation of the Chinese Yuan. It is perceived by many in government and in both parties that the Chinese are manipulating their currency to gain advantage in international trade and this is making many people angry. 

The Japanese are about to attempt the same. While the principles of a currency’s exchange rate dictates that it should reflect the underlying Balance of Payments, such moves clearly go against this. Perhaps we should question whether the Balance of Payments should dictate an exchange rate? Or should it be as in Asia, do what you can to support your exports? If it is the former then the system of exchange rates as we have relied on is giving way to expediency, a road with no principles. In short, if expediency is the way forward then the global system of exchange rates is under threat. 

It is not simply a case of manipulating ones economy to engineer a weakening of one’s currency if you need to stimulate your own economy. Surely, this also applies if you already have a strong economy. 

In the case of the US the policy of benign neglect has led the US into a situation that will lead to a falling Dollar as it has a structural Trade deficit and has watched its manufacturing slip away to China over the years. The reality of this is now China can exert a huge influence over US monetary policy due to the huge investment it has in US Treasuries. And right now they are making moves to reduce this investment to the detriment of the US 

The reality is there is no set of rules that determine exchange rates in the world economy. But you will find those who end up at a disadvantage howling ‘foul’. 

When the ‘credit crunch’ struck, money literally disappeared of the balance sheets of banks and off those of individual investors. Governments stepped in, in Europe and the US and pumped in new money in an attempt to fill those holes to keep the system going. Despite this the credit crunch persists. Yes, the banks did fill these holes and have made good profits through their trading activities, but the impact on the broad economy is that bank lending was not resuscitated. The state of the consumer and the broad economy in the developed world tells us this. 

What’s more, the banks have been pumping that money into Treasuries and making money there. So the purpose of the QE is actually being defeated in the States particularly. Certainly, no inflation is being seen in the US economy as a result of the QE. At least not yet! What should happen is that the money supply should be expanded in conjunction with job stimulation. 

We take you back to the Depression and the vast money expansion which President Roosevelt authorized through the revaluation and purchase of Gold Bullion thereafter. One of the ways he pulled the US out of the Depression was to employ the unemployed to dig holes and fill them in again. Many thought this ridiculous, but what did it do? It introduced that new money into the economy by expanding the numbers of employed but most important of all it got the consumer spending as the money supply expanded. The money did not go in at the top but went in at the bottom to then filter up into the entire economy. This got the entire economy going, not just the banks. It wasn’t inflationary because it did not simply add money to the system, it added spending consumers too. It matched the expansion of the economy to the expansion of the money supply. 

Japan is a different kettle of fish. It has suffered deflation for a decade now. Its deflation has been absorbed by the economy and no ‘holes’ are there needing filling. New money in their system, we believe, will lie on the surface of the economy (as they want it to). It will precipitate inflation. Once this happens, savers will see little gain in holding depreciating cash and turn to invest in assets, so as to protect the value of their savings. They are not spending, but continue to save. By doing that the flow of money in the economy is too slow. 

We believe that Japan is now about to walk that inflationary road to get the consumer spending through lowering the value of his savings. The only difficulty is that they have not done enough in this latest package to achieve that, so expect more and soon, as the Yen continues to rise. If they have success, you can be sure the US will do the same. 

How can this be good for Gold Investment? Put yourself into the shoes of the Japanese investor. He has suffered deflation for so long he regularly invests in other currencies to gain the interest rate differential as well as the gain in foreign currencies over the Yen when it falls. With the Bank of Japan telling these investors they want to lower the Yen, these investors, when convinced this is about to happen, will follow this route more enthusiastically. 

If he believes inflation is about to take off, he knows that in the present global environment the Bank of Japan cannot afford to let interest rates rise (and take the Yen with them). He then realizes that the buying power of the Yen is being reduced by such stimuli. Inevitably, once the Yen has been undermined by QE, interest rates will eventually have to rise, to counter excessive inflation. With this in mind both cash and fixed income securities lose their attraction. A hard asset that cannot be debauched is preferable. Locally this can be anything from property to gold. The advantage of gold is that it is well known to the Japanese and it travels all over the world. History also shows that gold has proved itself the certain retainer of value in all extreme times including both deflation and inflation. 

In view of this we believe that the Japanese will turn to gold, once they see the policies intended to lower the Yen, working.

source:http://www.commodityonline.com/news/Japan-goes-for-gold-31389-3-1.html

 
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Posted by 于 9月 2, 2010 在 未分类